How to Use a Media Mix in Outdoor Advertising: 3 Steps

How to Use a Media Mix in Outdoor Advertising: 3 Steps

Outdoor advertising can benefit from a good media mix.



Steps


1. Keep your advertising simple. Regardless of the medium used, a simple message will always be more effective for time-starved, information-overloaded people.

2. Use outdoor advertising to help establish a unique brand identity.

3. Consider using a media mix for outdoor advertising. A media mix means that you're relying on a mixture of approaches, rather than focusing on one type only. Some outdoor advertising possibilities include:

• Billboards - static, moving, lit with unusual lighting, etc.
• Transport - moving ads outdoors on buses and other public transportation can be very effective.
• Television. As a visual medium, it has excellent impact on customers. Make these ads interactive in nature to bring the outdoors inside. Or, locate TV screens in outdoor locations, including facing outwards from buildings.
• Internet advertising. Leave the link clearly obvious on billboards, posters, electronic signage, etc. Having a digital presence for your brand is important in the digital age. Use internet connections in outdoors spaces.