How to Use Advertising Videos to Generate Leads and Traffic

How to Use Advertising Videos to Generate Leads and Traffic

Advertising videos have proved to be a relief to advertisers who were facing inconvenience of people’s tendency to avoid textual information on net. They can now safely rely on promotional videos to promote their products. Such videos are known not only for attracting the attention of viewers but for many other reasons as well. Some of which are:



Steps


1. Build an online identity. Advertising videos gives your business the identity of a brand. Videos have inherent tendency to give your business a feel of a brand. This happens because of their immense popularity and their ability to engage audience thoroughly.

2. Do More attention grabbing. Users don’t prefer to read lengthy texts online but they are comfortable to push play button on a video. They don’t mind stopping for a minute or so to know more about an interesting looking video. Hence videos are more attention grabbing than any other thing on net.

3. Gives personal experiences. Advertising videos engage its audience so fast and conveniently that the user, after watching the video, feels personally engaged to it. The user while watching a video never feels that he is getting informed; instead he gets a wholesome experience which engages his emotions to the core.

4. Transport users to a different world. Advertising videos are no more a boring typical commercial. They are a complete package which also entertains as it informs. Advertising videos are made up of cartoon characters of different types, sizes and features. Such cartoons are deliberately blessed with certain traits to make them lovable to audience. This result into giving the audience a completely different experience than what they get on watching a typical commercial.

5. Attract testimonials. Advertising videos are engaging enough to attract the testimonials of the people who have already availed of the services of a business. This also helps in attracting the attention of prospective clients as they come to know about the general opinion of your existing customers.

6. Have a Message summary. Advertising videos are a great way to summarize your business message in a shorter span of time. This way a lengthier or even a complex message can be easily communicated to a target audience.

7. Work to get Higher ranking on search pages. Videos because of their popularity has caught the attention of not only the users on net but also of search engines, which features a website with videos earlier than plain text- based websites. This results in attracting traffic to your website.



Tips

• Let your advertising videos from a professional video production company.
• Check the client testimonial of the company.
• Social media more prefer animation based advertising videos instead of text and pictures.