How to Market Your Business on a Budget by Using Classified Advertising Websites

How to Market Your Business on a Budget by Using Classified Advertising Websites

Marketing your business on a budget is never easy. If your business is struggling with advertising or marketing cashflow, a great way to increase exposure of your business services or products is by using classified advertising websites. Many classified websites offer free to advertise categories for sellers and paid for categories for traders are significantly cheaper than other advertising methods.

Most of these websites allow you to use unlimited text, lots of photos, graphics and logos and add as many links as you wish directing traffic to your website and social media pages.

So how can your business make the most out of classified advertising? Here are a few tips to get you noticed online, not only to ensure you stand out within the classified websites you’re using, but also across the whole web.

Steps

1. Keep the title of your advert short, snappy, original and relevant. The title is your chance to capture the audience from what may be just a quick glance. Take advantage of this and make it as eye catching as you can.

2. Use quality original content within your advert. Make sure you include all the relevant key words and search terms that relate closely to your business service or product, however do not overstuff your advert with keywords and duplicate data. Refer to our Blog ‘Create unique content and increase exposure of your classified advert’ for the best advice on how to do this.

3. Use classified advertising websites that allow you to share your advert content easily. Make sure the websites you use offer at least Facebook and Twitter notification tabs and make sure you use them every time.

4. Repost your advert regularly to ensure you remain at the top of the list. Do not spam your advert. If your old advert is still running, make sure you delete it before adding your new one. You may come across some cheap upgrade options to do this automatically for you. This is often well worth the money.

5. Post your advert in multiple regions. If you are selling a product or providing a business service locally, post in your surrounding cities or boroughs. People will always look at their local businesses and services first before venturing further afield.

6. Always include links to your website. These can include links to your homepage or specific services you offer. Why not create a unique advert for every service or product you offer with links to the relevant pages within your website?

7. Add Social Media Links. Everyone knows it’s all about Facebook, Twitter, Pinterest, Stumbleupon, Google+ and so on. The social media list is never ending! Make sure you add all the relevant links to your social media pages and if you’re not members of these sites, you must join today! In this modern digital age, this is a VITAL way to get your business services, brands and products noticed.

8. Create a separate business email to use on all your classified ads. People will want to contact you easily and its a good way to keep track of the response of your advertising campaign without your emails getting mixed up with your usual inbox. Classified websites always strive to eliminate scams, spammers and time wasters, however you will always get some who manage to filter through the system. With this in mind, make sure you do not use personal emails, phone numbers, addresses or other personal contact details within your ads.