How to Market Your Brand New Web Site: 13 Steps

How to Market Your Brand New Web Site: 13 Steps

Your new website is launched and everyone is excited, but no one seems to be visiting the site. You built it, and no one came. Why?

Steps

1. Add your website address to all email signature lines. Make sure every outgoing email has your web address listed.

2. Send an email to your clients announcing the launch of your new web site and ask them to go take a look at your site and give you feedback.

3. Make sure your site is added to all local searches on Yahoo, Google Maps, Yelp and any free directories.

4. Add your website to your business cards (you wouldn't believe how many people forget to do this important step).

5. Let your vendors and companies that you work with know you have a website. If they do a great business with you, ask if they will provide a link to your website from their website.

6. Have a company like Forward Motion Studios create a press release about the launch of your new website.

7. Make sure your website is added to your letterhead and the return address of your envelopes (yes, people do look at envelopes).

8. Make sure your web site address is always included in any print advertisements for your business.

9. Add a blog to your website and update it weekly with fresh content outlining all the features of your business.

10. Participate on forums where people will have a need for your business.Make sure you add your website link to your signature in the forum and invite people to contact you there.

11. Tell people that you have a new website, talk about it and ask people to go check it out.

12. If you run radio or TV ads, make sure to mention the website address.

13. Host a Give-Away or competition that can only be won by using your website.

Warnings

• Don't spend money on launching a website without paying attention to how you plan to market it. Make sure that when you build it, people will come.