How to Improve Your Website Page Rank SEO: 5 Steps

How to Improve Your Website Page Rank SEO: 5 Steps

Do you want to improve your website’s page rank on major search engines?

These suggestions will help your website’s page rank rise on Google’s SERP - Search Engine Results Pages. Google is by far the most popular search engine in the world. It's convenient ranking of pages is accurate and quick. The secret to Google’s success is it's top secret "Page Rank Algorithm." Google developed its page ranking system in an effort to increase the quality of search results. By doing that, Google consistently leads competitors in advertising revenue.

Search engine optimization SEO experts are always looking to find new ways to increase their Google rankings. As many people know, a website is a pretty good thing to have for plenty of reasons. But the truth is that if no one knows it exists, then it's pretty much useless.

Steps

1. Publish relevant content. Quality content is the number one factor in driving your SERP ranking; there is no better way. Quality content created specifically for one particular user group will increase website traffic and improve your website’s authority and relevance in your market/niche.

2. Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “social media expert in Canada” which best applies to social networking and social marketing alike). Then, repeat this keyword phrase several times throughout the page content of your article.

• When a user searches specifically for "social media expert in Canada", if your site has quality content, proper HTML formatting, and contextual anchor text links, the user should be able to find your site in the top ten results on Google.
• Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases. However, don't overdo this! Never sacrifice good writing forSEO. The best pages are written for the user, not for the search engine.

3. Update your website content regularly. You should feel pretty strongly about content; search engines sure do! Regularly updated content on your website is very important and is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Measurable activity is one of the key factors in Google’s algorithm updates. Update your website with well written and relevant articles that will hook in users.

4. Have a link-worthy site. Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “web design Halifax” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.

• Don't forget that if you build insufficient backlinks to your site, it will be defeating the purpose of creating quality authority backlinks. Keep it simple: quality backlinks, content, image, and videos... your page rank will climb if you keep up with the list!

5. Use alt tags. Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial — especially for those who use text-only browsers.

Tips

• Google + is the foundation for all of Google’s products and services. If you share content located on your Google+ account then people can indicate that they like it by clicking on the Google+ button. This will help with ranking of content. So if the people in your Google+ network are logged in to Google while they are searching, your post will come up higher than people outside their network if the post is relevant.

Warnings

• Building mass low level backlinks is a no no in 2014 and may get a website penalized and/or de-indexed by the major search engines.